IKEA's new app strategy and retail's augmented future
IKEA is planning to launch a new application which would connect the catalogue and preview capabilities in its extant application. It would have the advantage of allowing the customers to buy straight from the portal itself where the Swedish retailer is placing its bets on the future of retail. The management of IKEA is seeking to combine the experience of the offline store with the advantage of purchasing the things from the online platform. In 2017, the retailer launched its augmented reality application, known as the IKEA Place. This application was based on the real consumer needs of the society…Read More
